It’s also because of Furious why there isn’t any new male testosterone product in the marketplace this weekend: No one wanted to play into the eighth- quel’s fire. So in regards to the month’s have nots, April’s mudslide began this weekend with Sony’s Smurfs: Lost Village buried in third with an estimated three- day opening of $1. Free Download Suicide Squad (2016). M, though rivals believe it’s in the $1. M range. Smurfs 3 trails family Dream.

Works Animation/Fox’s The Boss Baby and Disney’s almighty Beauty and the Beast which are filing $2. M and $2. 5M respectively. While these figures may not wow on paper, the business overall this weekend was +1.

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In this fully animated, all-new take on the Smurfs, a mysterious map sets Smurfette and her best friends Brainy, Clumsy and Hefty on an exciting and thrilling race. Frankly, the Smurfs: The Lost Village's creators do something really brave: They make a movie just for kids. A cooler-than-ever Bruce Wayne must deal with the usual suspects as they plan to rule Gotham City, while discovering that he has accidentally adopted a teenage orphan.

M. That’s when Universal’s The Boss led all films with a $2. M opening. Sony. Stateside, Smurfs 3 is not something to boast about, particularly for a branded franchise: It’s lower than the last Ice Age: Collision Course which was rock bottom for that series ($2. M FSS) and it’s lower than Warner Bros.’ Storks ($2. M, final domestic $7.

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M, $1. 82. 3. M global, $7. M production cost) which was a stinker. Though it has an A Cinema. Score, which is better than the A- s achieved for the first two films, at best it gets to $6. M here in the states, but Sony keeps tub- thumping how 7. Smurf films comes from abroad. If that’s the case that means $2.

M worldwide B. O. The Angry Birds Movie made $3. M worldwide at the B. O. Reported negative cost for Smurfs 3 is $6. M due to production at Sony’s Vancouver studio, with a global P& A that’s supposedly way less than Angry Birds, so with $1. M combined theatrical costs + ancillary costs on Smurfs 3, it might have a shot at being profitable should combined rental, global home entertainment and TV revenue streams hit $2.

M. Rivals weren’t wowed by the film’s overseas B. O. Problem is that China ticket sales dropped between the first two Smurf movies from $3. M to $2. 2M. Nancy Tartaglione will have more on Smurfs 3.

That gross in relation to its estimated $2. M production cost isn’t amazing, and we’ve blasted Warner Bros. But, Going in Style is different in that it’s aimed at the elderly and that demographic shows up to the theater slowly, not to mention these pics fare well in the TV market.

Cinema. Score shows 7. Going in Style an A- , and that’s the vital piece of news here outside the pic’s overall B+ Cinema. Score. The core demo loved the movie.“The real story here with these movies appealing to older audiences is that when they have excellent word of mouth, they post high multiples. The Intern came in with a 4. Last Vegas posted a 3. Warner Bros. The most popular showtimes were at 7. PM, with the 5. PM early bird showings filing second.

Screen Engine/Com. Score’s Post. Trak showed female audiences segueing to a male majority with 5. Going in Style while 7.

Eighty- three percent of the audience gave it a total positive. Forty percent of all Cinema. Poster Boys (2017) Online. Score ticket stub holders came out for the trio of Michael Caine, Alan Arkin and Morgan Freeman. Pureflix’s Faith- based title The Case for Christ is coming in way lower than where we originally saw it, in 1. M. The film received an A+ Cinema. Score which comes as no surprise due to the faith- based who show up on opening night (Ben- Hur, as bad as it was, received an A- ).

Pic is based on the bestselling 1. Lee Strobel, who was an atheist and in effort to disapprove his wife’s Christian faith, ultimately finds the Lord. The pic is planted on this weekend to play into Holy week.

Strobel has been flying around the country for months doing interviews to tell his story and raise awareness for the film. Pureflix held mini- screenings, showing footage to Christian leaders for their endorsement.

Guides were distributed to churches, in particular a 1. Easter Outreach campaign program to help churches use the film to reach new members. Also, the book was re- released with the new cover to match the theatrical one- sheet. Pic is directed by My Date With Drew. Given its World War II theme and momentum, the pic brings to mind Weinstein Co.’s Woman in Gold which was a little 2.

M (granted, it had a different type of limited rollout). That 6. 0% fresh Rotten Tomatoes certainly helps too.

Focus acquired the Zookeeper’s Wife in the U. S. Production took a while to get started as Niki Caro had to shoot her previous film Mc. Farland USA first. Sony. How do you raise the stakes on a Smurfs sequel? Why, by having them meet more Smurfs in a lost village.

It’s apparent, the masses aren’t buying it. The studio has called this movie a reboot, and it only is in the sense that it’s pure animation from top to bottom and not a live- action hybrid like the first two films. Arguably, it’s a challenge to go higher than the high stakes the first film set by dropping the Smurfs in our own live world, specifically New York City. And building Smurfs 3 around another pop star – in this case Demi Lovato (only 5% came out for an actress in a lead role per Cinema.

Score) taking over Smurfette from Katy Perry – doesn’t add anything new. The trailers sold a juvenile humor (Brainy Smurf being eaten by a flower), and if Sony was serious about rebooting the series, they’d rip a page from Hotel Transylvania which is centered around Adam Sandler. What Smurfs needs is a defining marquee comedic sense of humor — ala Sandler in Hotel Transylvania, Steve Carell in Despicable Me or Mike Myers and Eddie Murphy in Shrek — that rings through the film, breathes life into it, and shakes it up.

And if you’re going after young girls (6. Melissa Mc. Carthy? It’s one of the reasons why Illumination’s Chris Meledandri has made Carell a creative partner in the Despicable Me movies beyond his voiceover duties. Sure, you’ll lose some of the wholesome luster of Smurfs, but maybe people will be more excited to see it. Much like the first 2. Peyo’s canon ($5. M worldwide), the same thing has to boldly occur again for the longevity of this franchise on the big screen.

Sony. Some box office analysts are certainly screaming about the bloody release date: Why open Smurfs: The Lost Village in the wake of Beauty and the Beast and The Boss Baby? Typically animated features are spaced out on the summer release calendar by at least three weeks. Sony’s thinking here was to play into Easter business and take advantage of kids off from school, which for K- 1.

Monday to 7. 4% on Good Friday. Again, if there was something cool to see here, business might be better, but Smurfs 3 is a handholder feature toon and it’s in competition with an anarchistic animated comedy in Boss Baby, and a live- action Disney musical legend in Beauty and the Beast. Shutterstock. Despite the low result here for Smurfs 3, Sony and the cast took to the street to sell the movie. Various online clips showing how the characters are animated and how Lovato and co- stars Rainn Wilson, Ellie Kemper and Michelle Rodriguez acted out their voiceovers went viral. Lovato and Joe Mangianello lit up the Empire State Building in blue to honor International Day of Happiness in conjunction with the United Nations Foundation and UNICEF. They even stopped by the UN before the General Assembly. The event garnered over 1.

M impressions. Parent bloggers across the country were engaged for the entirety of the campaign, from the trailer launch to the pic’s premiere. Bloggers were invited to share materials from coloring pages and Easter decorations to trailers and clips. They hosted screenings across countries, and attended the premiere and interviewed talent at the junket. The theme of the premiere was “Give Back To Your Village”.

Sony Pictures Animation gave back to their village by naming Culver City America’s Smurfs Village with local businesses also participating in this city- wide event. Sundance Film Festival. Neon/Voltage’s Anne Hathaway- Jason Sudeikis psychological monster romantic drama Colossal holds the best screen average of the weekend to date with $3. K. Fox Searchlight’s Chris Evans- Jenny Slate drama Gifted about a single man raising his prodigy niece is making just under $5. K in 5. 6 locations.

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